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Own a Degani

So, it seems you are on the hunt for a path to be your own boss, build a future for your family and live your hospitality dream. You can do this by opening your own Degani café. You can create an asset and your financial security while doing something you’re passionate about. Imagine running your own business in an industry that continues to grow and shows no signs of slowing down…

We are known for our award winning coffee and versatile menus and serve with joy, which creates a positive experience for our customers. The Degani family opened a little bakery cafe in Clifton Hill in 1999, with fresh pastries, delicious breakfasts and unique smooth coffee, that saw the locals queueing each morning. Degani quickly became a leader in Melbourne’s burgeoning cafe market, before strong interest from across the country led to national expansion. We now have grown to over 60 successful cafes across Australia and we’d love you to be a part of the team!

Why should you take the step with Degani? We are one of the most affordable big brand café franchises in Australia, with only 5% royalty and 2% marketing fees. Our focus is to help you, our franchise business partner to run a successful business, while making our customers happy. We do this by focusing on delicious food, high service standards and an unforgettable coffee experience every time. Degani has a strong history of same store sales growth at 8.25% and over 126,000 coffees sold each week. We are passionate about working with good people to create something special. We are Australian owned and operated, have flexible entry costs, proven operating systems and we support you the whole way with training and marketing.

With Degani’s flexible business mould you can choose the look of your cafe and write the menu. We support you with training, marketing and resources that independent cafes don’t have the advantage of. Degani is the independent Melbourne born cafe group that supports entrepreneurs and brings family and friends together.

As a Degani café owner, you have access to:

  • Low Initial Investment
We’re setting you up for success! So, we ensure the lowest possible startup cost. Our investment levels vary depending on the location and model but we work with you to ensure it suits you and your family.
  • A Proven Model
Degani is positioned strongly in the coffee and café industry and proven over 20 years. We have developed successful operating systems. You have the confidence of working within a tried-and-tested business model, we already have the systems in place to make your café a success!
  • Store Design
Every Degani is tailor built to be welcoming, on trend and attractive. We will work together to suit your style and the space, making it ergonomical and practical.
  • Site Selection
We have a limited number of available franchise locations available which we believe will set you up for success. If you already have a site in mind, we can assist in securing and negotiating the best terms.
  • Training
We don’t expect you to have years of hospitality experience under your belt! As a Degani franchisee, you will undergo a five-week training program at our corporate office, including business education and management. Following practical training in one of our cafes.
  • Marketing
Degani has innovative marketing campaigns from in-store and local strategies, to creative point-of-sale and online brand awareness. Lean on Degani’s marketing department to help grow awareness and build your customer base (those locals who order the same coffee every morning)!
  • Operational Support
You will be given a dedicated Business Development Manager who will support you and your business, from a smooth café opening and transition into your business, to helping out on the coffee machine or trying a new recipe you have created!
  • Likeminded Franchisees
You can lean on other Degani franchisees, you’re a part of a family! Gain valuable insights and advice from our network of over 60 stores. You can engage in feedback and discussions (as well as get together for a coffee) at our quarterly Tribe Meetings.
Start your Franchising Adventure Today!

My

Menu

You can create your own menu unique to you, which incorporates your heritage, personality and local trends. We work together to create that special menu that will meet the needs of your demographic and amplify your profitability. We only use the freshest of food from trusted suppliers which takes out the guess work and hassle and you can be sure you are getting the best cost of goods with the power of group purchasing. We will help you understand your target market and the needs of your community. For example, Degani in Roxburgh Park offers Halal menu items, while Degani in Narellan offers gluten free meals. 

 

My

Design

Every Degani is tailor built to be welcoming, on trend and attractive. Each new store is architecturally designed to suit the space and your style. Together we take into careful consideration the work flow and ergonomics for your staff to maximize efficiency. Our Degani café’s are designed to be unique and with 20 years of experience we help maximize the floor space for optimal seating numbers. 

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Support

Here, you’re in business ‘for yourself’ but not ‘by yourself’. Your support crew are experts in the hospitality industry. As a franchisee you have the advantage of sidestepping the pitfalls entrepreneurs usually hit when starting a business. We have proven systems, and we invest in you and your training from day one. We don’t expect you to have years of hospitality experience under your belt… As long as you have an appetite for success and a passion for people, we believe you have the skills to be a part of the Degani family. We will pass on our expertise so you feel confident you have what it takes to operate the best cafe in your area!

You will be given a dedicated Business Development Manager who will support you and your business, plus you can learn from other Degani café owners within the network. After your five-week training program, the Degani team will assist in opening your store. From unpacking all the small-ware, hiring staff and their induction, the Degani team will be there. You also have the confidence of working within a tried-and-tested business model, we have the systems in place to make your café a success! 

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Culture

We operate as a family, we are supportive and positive and our franchisees are too. Many of our cafés are run by families, they support their staff, get involved in their community and love to connect with their customers. For our customers we want our café’s to be their local, the place they go weekly with the family, daily for their coffee fix. They come because they love the coffee, the food and the service. They feel at home with us.

Lean on Degani’s marketing department to help grow awareness and build your customer base (those locals who order the same coffee every morning)! Degani offers constant and ongoing marketing tools such as printing collateral, social media support, public relations and direct mail. Degani also has a strong national brand image and national advertising campaigns as well as tailored local marketing strategies and materials.

Ready

To be your own boss?

 

Submit an enquiry below and we’ll get in touch about your dream café.

    Or call us on 1300 957 599 or email franchising@degani.com.au